Dear Participants,

Greetings of the day.

As you are aware about the recent COVID-19 outbreak, the Coronavirus presents numerous challenges and all of us are trying our best to tackle this health emergency. So far, there has been limited understanding on how people ascertain the situation and perform in response to it. In this regards, we are conducting a study to understand how people experience the crisis and their changing consumption pattern during the lockdown.

Our core research team includes:

Prof. Satyabhushan Dash

Professor-Marketing, Chairperson-Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow-Noida campus

Mr. Mohan Krishnan

Former Senior Vice President, Kantar & Founder Member-Governing Board, CMEE

Ms. Ashu Sabharwal

Founder-Qualisys Research & Consulting & Ex-Research Director-Kantar & Member-Research Team, CMEE

Mr. Avinash Jain

Doctoral Scholar, IIM Lucknow


We hope the findings of this study may offer important insights on taking possible measures for addressing the concern in larger public interest more effectively and provide efficient service delivery at such tough times. To this effect, I would request you to kindly spare 15 minutes of your valuable time and participate in the survey.

Click here to participate


Kindly Note:
a. Your age must be 18 years and above (as on 31.03.2020), for participating in the survey.
b. Your participation is strictly voluntary, i.e. you may or may not participate in the survey and also may refuse to participate at any point of time, while filing the questionnaire. However, it shall be really helpful for us that if you are proceeding to fill-in the questionnaire, then please answer each question completely and with as honestly as possible.
c. The responses shall be open till 03rd May, 2020 by 10:00 pm.
d. I assure you that all your responses will be kept as strictly anonymous, confidential and will be used purely for research and publication purposes only. The information collected would be destroyed immediately as soon as the analysis is completed.

Your participation in this survey will be highly appreciated. For any further inquiries, please feel free to contact at my email address-satya@iiml.ac.in. Thank you for taking the time to assist us in our educational endeavours. Wishing you all happiness, good health and prosperity, for the days to come.

With warm regards
Prof Satyabhusan Dash